Jake Paul vs. MIke Tyson did 108 million.
Canelo Alvarez and Terence Crawford drew over 41 million global viewers on Netflix,.
Those were moments people felt they had to see.
This one? People checked in. Then drifted.
33 million tells you interest softened
This wasn’t audience growth. It was audience sorting itself out.
Jake Paul – Mike Tyson worked because it felt dangerous. Age. Weight. Unknowns. People wanted to see how ugly it could get.
Canelo vs. Crawford worked because it was real tension. Skill risk. Legacy risk. A fight where both men could lose something that actually mattered.
Paul vs. Joshua didn’t have that.
Once it became clear Joshua wasn’t confused, wasn’t hesitant, and wasn’t under pressure, the curiosity bled out. Heavyweight math took over. Size plus discipline beats ambition every time. Viewers sense that early, even if they can’t explain it.
They tune out once the answer feels inevitable.
What this number really says about Jake Paul events
Paul still pulls numbers. No argument. But the drop tells you something important.
The audience doesn’t automatically follow him into any fight. They follow him into uncertainty. Once the fight looks like a controlled demolition, the noise fades.
This wasn’t old Tyson. This wasn’t a coin flip. This was a man stepping up several floors too fast, and viewers knew it.
That’s why 33 million matters. Not because it’s big. Because it turned out smaller than expected.
What it means going forward if this trend holds
If Paul’s next fight doesn’t carry real doubt, the numbers slide again. That’s the risk. The brand depends on danger, not outcomes.
And for Joshua, the number cuts quietly too. Beating Paul didn’t bring new eyes to him. It borrowed Paul’s crowd and lost a chunk of it along the way.
Joshua needs a real test, someone like Deontay Wilder, if he wants to prove he still has the chops to compete at the top.
If this had stalled. If it had dragged. If Joshua had looked unsure for even a couple of rounds, the 33 million would have turned into a long-term problem.
Instead, it confirmed something simpler.
f Netflix doesn’t keep delivering real drama, it’ll lose the very audience that showed up for the spectacle.
Without that, even big viewership numbers won’t be enough to keep it relevant in boxing.
