Netflix stunned the entertainment world this week when it declined to raise its bid for Warner Bros. Discovery, setting the stage for Paramount Skydance to win ownership of the Hollywood studio.
At the time, Netflix co-CEOs Ted Sarandos and Greg Peters said that they were being financially disciplined. Now reporting in Bloomberg offers more details about why Netflix executives backed down from a bidding war that it seemed to win back in December.
For one thing, the streaming giant’s shareholders seemed unconvinced that buying a Hollywood studio was the right move — Netflix’s share price was down 30% since announcing the acquisition, while the subsequent announcement that it was backing down sent Netflix stock up nearly 14%.
For another, Netflix’s commitment to the deal reportedly wavered after Paramount came in with an increased offer and seemed willing to go several more rounds in a bidding war.
By the time Sarandos met with Trump administration officials on Thursday, he may already have decided to concede. In fact, since Trump had previously warned him not to overpay, Sarandos reportedly told the president, “I took your advice.”
Meanwhile, employees at Warner Bros. now worry about major studio layoffs and conservative political pressure on CNN.
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