Disney’s plans for the future of its streaming service may involve AI-generated videos. During an earnings call on Thursday, Disney CEO Bob Iger said the company is “really excited about AI,” adding that the technology could allow Disney Plus to provide viewers with the ability to “create” and “consume” short-form AI videos.
“There’s phenomenal opportunities to deploy AI across our direct-to-consumer platforms, both to provide tools that make the platforms more dynamic and more sticky with consumers, but also to give consumers the opportunity to create on our platforms,” Iger added. He didn’t elaborate on how this might actually work, but I’m just hoping that I don’t open Disney Plus one day and see a Sora-like stream of AI-generated clips.
Iger also mentioned Disney Plus having a “opportunity for commerce,” allowing it to serve as an “engagement engine” for people looking to visit Disney’s parks, stay at its hotels, or go on its cruises.
