Rivian is reportedly cutting another 600 workers in its third layoff of the year, or about 4% of its total workforce, according to The Wall Street Journal.
The company previously made cuts of around 100 to 150 workers in September and June to its commercial and manufacturing teams, respectively. Rivian declined to comment on what teams are affected by this new round of layoffs.
The cuts come as Rivian is prepping to launch its all-important mass-market model, the R2 SUV, in 2026. The company plans to make as many as 150,000 of those EVs per year at its factory in Normal, Illinois. Rivian also recently broke ground on a brand-new factory outside of Atlanta, where it plans to build more R2s and other variants.
Until R2 hits the road, though, Rivian is struggling to keep up the pace of sales with its current lineup. Its current best-case guess for total delivery figures at the end of 2025 would represent a 16% drop from last year’s sales.
