Podcasts have officially overtaken AM/FM talk radio as the more popular medium for spoken word audio in the United States, according to Edison Research’s Share of Ear survey.
The researchers have tracked these statistics over the last decade, and almost always, the percentage of time people spent listening to podcasts increased, while their time with spoken radio broadcasts decreased. For the first time this year, podcasts eclipsed spoken word radio with 40% of listening time, as opposed to 39% for radio.
If anything, it’s surprising that it’s taken this long for podcasts to overtake radio shows. (Remember, this doesn’t include listening to music on the radio). But perhaps that speaks more to the durability of good, old-fashioned radio than the merits of podcasting.
We checked with Edison to see if these statistics include video podcasts, and they do. But the need to clarify that question points to the undeniable growing prevalence of video podcasts, hosted on platforms like Spotify and YouTube, which marks another key trend in podcasting.
Perhaps an industry bellwether, Netflix is inking deals with iHeartMedia and Barstool Sports to bring podcasts to the streaming service as a more trendy version of the daytime talk show. It’s not a bad investment — according to YouTube, people watch them on TV. YouTube said that viewers watched 700 million hours of podcasts each month in 2025 on living room devices, like TVs, up from 400 million the previous year.
But the popularity of video podcasts doesn’t seem to be detracting from audio-first podcast listening.
Triton Digital’s U.S. Podcast Report for 2025 showed that 80% of consumers over 18 years of age tune into both audio and video podcasts; 13% only listen to audio, while 7% only watch video. Listener preferences also appear to vary greatly depending on a podcast’s genre, with podcasts about topics like music, sports, comedy, and news skewing more popular on video. Genres like science, history, arts, fiction, and true crime are more often consumed via audio.
Edison’s findings show a similar trend in the role of video in podcasting. Eighty-five percent of weekly U.S. podcast listeners above the age of 13 consume podcasts with any sort of video component, up 7% from 2023. The research also showed that there are an estimated 115 million weekly podcast listeners in the U.S., with only 5% of listeners reporting that they watch podcasts, but don’t listen to them.
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